With over 7 million views and 80,000 likes The Secrets of the Science of Persuasion is one of YouTube's most loved animated explainers.

The Science of Persuasion

The secrets of the Science of Persuasion is an animated video which condenses over 60 years of research in social sciences into just 10 minutes of video. Based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University, the animated video uses a mixture of drawn animation and green screen filming to illustrate complex social influencing research. The video was launched through a social media campaign focused around YouTube.

With more and more academic institutions using social media to tell the public about their research, there is a need to produce suitable material that is easily digestible using social networks. Our animation services are a great way to communicate complicated research findings.

5 Great reasons to use animation:

1. It is an easily digestible format

2. Achieve better knowledge retention

3. To breath new life into old content

4. It is a cost effective delivery method

5. It has huge viral potential!

 

 

 

What's involved:

- Script writing

- Voice-over recording

- Storyboard development

- Illustration and animation

- Post-production and distribution

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Brilliant. Digital. Content.