Bausch & Lomb is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.
B2B sales tools
The contact lens market is a hotly contested space. A key aspect of sale conversion is the optician deciding which brand and product to prescribe. Tinint were engaged to create an offering to help differentiate Baush & Lomb from the competition. Our solution was to create an easy to use Toric Calculator App which made identifying the correct Baush & Lomb lenses quicker and easier to do from and from the palm of your hand.
What was involved:
- Gap analysis, briefing and creation of KPI's
- UI/UX design and rapid prototyping
- Cross platform app development
- Deployment and Launch
- Analytics and reporting
Video based internal Training materials
In developing our working relationship with Bausch & Lomb, we identified a requirement for internal training resources. Sales teams were dis-engaged with outdated and non interactive training materials. As a result of a consultancy workshop and creating use case scenarios to identify the personas most in need of the training materials, we embarked on a project to create a series of video based learning resources. The unorthodox approach we took was to use our character L.Vaughan Spenser of 'Succeedivision' to first show learners how not to approach workplace scenarios and challenges. By initially presenting content in a humorous and over the top manner this engaged learners on a pure entertainment level. Then with their full attention, we followed this up by demonstrating the correct methods and procedures, re-enforcing the learning with more formal interactive assessments.
Sample Episode 1
L.Vaughan Spenser presents himself and his sales company to Baush & Lomb
Sample Episode 2
L.Vaughan finds his way to the Key decision maker but fails to impress
With the initial pilot proving very successful, we went on to produce a further 7 modules of content wrapped in SCORM compliant learning packages